live shopping

China’s Live Shopping Market Breaks $1.1 Trillion: The Livestream Is the New Storefront

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One number alone tells the story of how shopping has changed in China: 8.16 trillion yuan, roughly $1.1 trillion. That’s the estimate several international analysts — including the report cited by Forbes Technology Council — use to size China’s live commerce market by the end of 2026. A figure that would have sounded like science … Read more

Lipstick, Sold Live: How Sephora Turned Livestreaming Into Its New Cash Register

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There’s a precise moment when beauty retail stopped being just shelves and fitting rooms: the moment it discovered that a live video, a charismatic host, and a product shown in real time are worth more than any banner ad. Sephora understood this before many competitors, and today its “beauty live shopping” sessions with influencers generate … Read more