Italy – Europe

Fashion E-commerce Europe: The NIQ 2026 Report Captures a Maturing Sector

by
Fashion E-commerce Europe - The NIQ 2026 Report Captures a Maturing Sector

The fashion e-commerce Europe market is entering a new phase: no longer explosive growth, but maturity. That’s the picture emerging from NIQ’s new report, “Decoding the Fashion E-commerce European Market in 2026,” based on digital purchase data from more than 2 million online shoppers across ten countries — Germany, Austria, Belgium, Spain, France, Ireland, Italy, … Read more

From Los Angeles to the World: How Whatnot Built (and Conquered) the $22 Billion Live Shopping Market – OB 84

by
a Los Angeles al mondo: come Whatnot ha costruito (e conquistato) il mercato del live shopping da 22 miliardi di dollari

When Grant LaFontaine and Logan Head, both collectors themselves, founded Whatnot in Los Angeles in December 2019, the idea was modest: give trading card, comic, and sneaker collectors a place to sell to each other via live video — a kind of flea market broadcast as a livestream. Six years later, that same platform has … Read more