Italy – Europe

Fashion E-commerce Europe: The NIQ 2026 Report Captures a Maturing Sector

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NIQ, fashion e-commerce Europe 2026 report

The fashion e-commerce Europe market is entering a new phase: no longer explosive growth, but maturity. That’s the picture emerging from NIQ’s new report, “Decoding the Fashion E-commerce European Market in 2026,” based on digital purchase data from more than 2 million online shoppers across ten countries — Germany, Austria, Belgium, Spain, France, Ireland, Italy, … Read more

From Los Angeles to the World: How Whatnot Built (and Conquered) the $22 Billion Live Shopping Market – OB 84

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When Grant LaFontaine and Logan Head, both collectors themselves, founded Whatnot in Los Angeles in December 2019, the idea was modest: give trading card, comic, and sneaker collectors a place to sell to each other via live video — a kind of flea market broadcast as a livestream. Six years later, that same platform has … Read more