Lipstick, Sold Live: How Sephora Turned Livestreaming Into Its New Cash Register – OB 84
There’s a precise moment when beauty retail stopped being just shelves and fitting rooms: the moment it discovered that a live video, a charismatic host, and a product shown in real time are worth more than any banner ad. Sephora understood this before many competitors, and today its “beauty live shopping” sessions with influencers generate … Read more