From Los Angeles to the World: How Whatnot Built (and Conquered) the $22 Billion Live Shopping Market – OB 84
When Grant LaFontaine and Logan Head, both collectors themselves, founded Whatnot in Los Angeles in December 2019, the idea was modest: give trading card, comic, and sneaker collectors a place to sell to each other via live video — a kind of flea market broadcast as a livestream. Six years later, that same platform has … Read more