QVC Chapter 11: How the TV Shopping Giant Cut Its Debt in Half in Four Months

The QVC Chapter 11 case closed on August 6, 2026: QVC Group completed its restructuring, exiting bankruptcy protection with debt cut from $6.6 billion to $1.3 billion. A remarkably fast process by industry standards — the company, which owns QVC, HSN and Cornerstone Brands, had filed on April 16, 2026, in the U.S. Bankruptcy Court … Read more

From Los Angeles to the World: How Whatnot Built (and Conquered) the $22 Billion Live Shopping Market – OB 84

a Los Angeles al mondo: come Whatnot ha costruito (e conquistato) il mercato del live shopping da 22 miliardi di dollari

When Grant LaFontaine and Logan Head, both collectors themselves, founded Whatnot in Los Angeles in December 2019, the idea was modest: give trading card, comic, and sneaker collectors a place to sell to each other via live video — a kind of flea market broadcast as a livestream. Six years later, that same platform has … Read more

Lipstick, Sold Live: How Sephora Turned Livestreaming Into Its New Cash Register – OB 84

Il rossetto si vende in diretta: come Sephora ha trasformato il live streaming nella sua nuova cassa

There’s a precise moment when beauty retail stopped being just shelves and fitting rooms: the moment it discovered that a live video, a charismatic host, and a product shown in real time are worth more than any banner ad. Sephora understood this before many competitors, and today its “beauty live shopping” sessions with influencers generate … Read more