Live Commerce News

The QVC Chapter 11 case closed on August 6, 2026: QVC Group completed its restructuring, exiting bankruptcy protection with debt cut from $6.6 billion to $1.3 billion. A remarkably fast process by industry standards — the company, which owns QVC, HSN and Cornerstone Brands, had filed on April 16, 2026, in the U.S. Bankruptcy Court for the Southern District of Texas, with a plan already agreed upon with its main creditors beforehand. A crisis that had been building for months The collapse wasn’t sudden: back in February 2026, QVC Group had already delayed its annual results, fueling speculation of an … Read more

The fashion e-commerce Europe market is entering a new phase: no longer explosive growth, but maturity. That’s the picture emerging from NIQ’s new report, “Decoding the Fashion E-commerce European Market in 2026,” based on digital purchase data from more than 2 million online shoppers across ten countries — Germany, Austria, Belgium, Spain, France, Ireland, Italy, the Netherlands, Switzerland and the UK. Growth is slowing, but stays solid Over the past year, overall e-commerce in Europe grew 5%, while online clothing sales grew just 3% — a clear sign that the fashion sector is slowing compared to the broader digital average. … Read more

Whatnot, the US live shopping platform, has increased its valuation to $20 billion as the popularity of live shopping continues to grow. The live commerce market it operates in is valued at upwards of $22 billion, of which Whatnot reportedly commands roughly 60%, cementing its lead position in the US. Competition is growing though, with e-commerce giants like eBay and Fanatics, as well as TikTok Shop Live, entering the same space. For an industry still finding its footing outside China, a valuation of this scale signals that live commerce is no longer a niche — it’s a business model the … Read more

One number alone tells the story of how shopping has changed in China: 8.16 trillion yuan, roughly $1.1 trillion. That’s the estimate several international analysts — including the report cited by Forbes Technology Council — use to size China’s live commerce market by the end of 2026. A figure that would have sounded like science fiction just a few years ago, and today is simply a snapshot of a mainstream shopping habit. From trend to primary sales channel Live shopping in China didn’t appear in 2026 — its growth has been steady and dramatic over the past decade. The sector … Read more

When Grant LaFontaine and Logan Head, both collectors themselves, founded Whatnot in Los Angeles in December 2019, the idea was modest: give trading card, comic, and sneaker collectors a place to sell to each other via live video — a kind of flea market broadcast as a livestream. Six years later, that same platform has become the engine of a $22 billion market across North America and Europe — and it controls almost all of it. A $22 billion market, and Whatnot holds nearly 60% of it According to the State of Live Selling Report 2026, published by the company … Read more

There’s a precise moment when beauty retail stopped being just shelves and fitting rooms: the moment it discovered that a live video, a charismatic host, and a product shown in real time are worth more than any banner ad. Sephora understood this before many competitors, and today its “beauty live shopping” sessions with influencers generate an average of $50,000 in revenue per session, with conversion rates 4-5 times higher than traditional marketing campaigns — figures reported by PlayShorts in its 2026 analysis of live shopping in the United States. Why beauty works so well live It’s no accident that the … Read more