About Us

OB84: a TV studio for Live Commerce
OB84: the TV productions that shaped the company

OB84

Since 1986, behind the scenes of the broadcasts that matter: Rai, Mediaset, private and satellite networks, concerts, sports, major events. From TG1 to Miss Italia, from Chi l’ha visto? to Le Iene, all the way to Vasco Rossi’s concerts. Streaming since 1999 — always live, never delayed.
Discover our story >>>

That same expertise passed through the hands of the people who invented it: from the pioneers of the first local broadcasters to the faces who turned shopping shows into a mass phenomenon, in Italy and in the United States.
Meet the pioneers who paved the way >>>

Today that same history has turned into a concrete opportunity: live commerce is already worth orders of magnitude more than yesterday’s shopping shows — and it’s still just getting started in Europe.
See the numbers behind it >>>

Today that expertise is entirely in OB84 (Original Blend 84) — which positions itself as a single partner for Live Commerce, from the live feed to editing, through to the social interactivity that turns viewers into buyers.

OB84: the broadcast in action for Live Commerce events

OB VAN

A complete TV studio that comes to you, wherever you are. Up and running in a few hours, with zero changes to your location: we bring the broadcast to you.

The full details of how it works, the structure of the vehicle, demos, and all the information are reserved for registered users — it takes just a minute to unlock everything there is to know.

Register to discover OB VAN >>>

Looking for opportunities as Technical Crew or Testimonial/Commercial Anchor?
Discover open positions >>>